Why research:

Why do I have to put so much time into preparation you may ask? The reason is that comprehensive research gives you these advantages:

The reasons are:

1. It gives you vital information that enables you to ask relevant questions.

2. It puts you ahead of your competitors, as you will be in a position to demonstrate the knowledge acquired and your ability to acquire it.

3. It gives you a confidence boost, knowledge is a powerful tool.

4. The research will have confirmed your decision to seek the position enabling you to focus on the achievement of that goal.

One of the worst mistakes a candidate can make at an interview is to demonstrate a complete lack of knowledge or understanding of the company business.

It smacks of a careless and laid back attitude, neither of which will endear you to an interviewer. The second mistake is being unable to formulate a pertinent question when asked by the interviewer. Again, it will be very obvious that you did little more than turn up for the actual meeting without thought for the consequences or indeed the attainment of goals.